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Advertising, Marketing, Media and Tech News - Ad Age

Why the automaker is moving from a vehicle-first marketing approach to one that targets lifestyles. AIHow AI ad automation is forcing agencies to redefine their role with Meta Marketer's BriefAdvice on being an NFL sponsor, with the CMO of Little Caesars ... The water brand’s new campaign goes to 11 ahead of “Spinal Tap II: The End Continues,” coming this Friday. ... Why brands will shift investment toward customer experience, product design and real value creation. Why advertising in 2030 will help us, not entertain usAI-to-AI persuasion will transform marketing in 2030 ... From the consultants leading them to the incumbents, everything you need to know. ... Why brands will shift investment toward customer experience, product design and real value creation. ... Generation is driven by a desire for connection, exploration and belonging—not generational novelty. ... Advertising will shift to enablement—delivering ambient, useful and assistive experiences that integrate seamlessly into everyday life and technology.Brand Marketing24 Gen Zers to watch in marketing and advertisingBrand MarketingBehind Ford’s new campaign and tagline—CMO explains global approach and strategy

AD Capital Markets

Earn Avios points with every FX transaction at AD Capital Markets. Get competitive rates and rewards with our free Avios program. Start earning today! Welcome to the future of finance. Welcome to AD Capital Markets.Founded in 2020, AD Capital Markets has partnered with tier 1 liquidity providers.We are thrilled to announce our partnership with Avios and Qatar Airways, making AD Capital Markets the only currency broker offering Avios rewards to our clients.Onshore Banking Solutions Access local accounts in key financial hubs like Dubai, the USA, the UK, and Africa, offering greater flexibility and local market reach.

India’s Digital Ad Market Projected to Grow 15% Annually Through 2029 | Branding in Asia

Digital advertising accounts for 50%–60% of India’s ad spend and is projected to grow around 15% annually through 2029, reaching $17–$19 billion. India’s advertising market is projected to grow at 10%–15% CAGR, reaching about 0.5% of GDP by 2029, making it one of the fastest-growing digital ad markets globally, says the company’s new report, Advertising in the Digital Age, in India and Around the World.Small and medium enterprises (SMEs) and D2C brands are emerging as key drivers of India’s digital advertising economy, with their contribution to India’s digital ad spends rising from ~35% in 2020 to ~37% in 2024, and projected to reach 40%–42% by 2029, with growth being led by mobile-first marketing strategies, deeper e-commerce integration, and a strong focus on ROAS-driven performance marketing.Leading adtech players such as InMobi, AppLovin, The Trade Desk, and Moloco are integrating AI/ML-backed real-time market intelligence, FPD-based targeting, and ID-less contextual advertising to deliver hyper-personalized consumer experiences.“India’s digital advertising market is at an inflection point.

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth | AdExchanger

In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams ... In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed.The ad market is like a hydra: Every time a head gets cut off, two grow back.The ad market is incredibly resilient, said Vincent Létang, EVP of global market intelligence at Magna.Retail media “redirects marketing budgets into advertising formats, specifically digital advertising formats,” Létang explained, with an emphasis on search.

Advertising in the US - Statistics and Facts | Publift

The US continues to lead the global advertising market, with ad spending expected to reach $455.9 billion by 2025. Globally, the largest segment will be TV and Video Advertising, accounting for $353.9 billion. Digital advertising is projected to dominate, contributing 80% of total ad spending ... The US continues to lead the global advertising market, with ad spending expected to reach $455.9 billion by 2025. Globally, the largest segment will be TV and Video Advertising, accounting for $353.9 billion. Digital advertising is projected to dominate, contributing 80% of total ad spending by 2029.Digital advertising's explosive rise means it's hardly surprising that brands are investing more in the space to reach their target audience. This growing dominance within the advertising ecosystem has been mirrored by a continuous decline in traditional forms of advertising such as print and radio. The growing popularity of influencer marketing is changing advertising in the US.With millions of followers, social media influencers like Kylie Jenner and Selena Gomez drive brands to invest heavily in this strategy. In the US, influencer advertising is expected to reach $6.24 billion by 2025, with a projected annual growth rate of 8.79%, leading to a market volume of $8.74 billion by 2029.This highlights its increasing significance in modern advertising strategies. Whether you're a US-based marketer or advertiser or not, understanding what's happening within the world's biggest ad market can be key to planning ad campaigns that deliver results.

Global Ad Trends 2025: Retail media and smart TVs join big tech in fight for TV dollars

Analysts forecast that CTV will represent over 40% of global TV ad investment by 2030, though adoption remains uneven, with the US leading, while markets like France and Germany lag behind at closer to 10%. Platforms like Netflix, Amazon, and broadcasters such as ITV, RTL, and TF1 are reporting double-digit growth in digital ad revenues, with Netflix projected to earn $3 billion from ads this year and Amazon’s CTV revenue estimated at twice that. Analysts forecast that CTV will represent over 40% of global TV ad investment by 2030, though adoption remains uneven, with the US leading, while markets like France and Germany lag behind at closer to 10%.Read More: India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets ... The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.Read More: India’s ad market grows; TV up 27%, Print 26% in H1 2025: Excellent PublicityThe shape of television is being rapidly redrawn as audiences migrate from traditional broadcast to connected TV (CTV) platforms, forcing advertisers to rethink definitions, strategies, and budgets, according to WARC Media’s latest Global Ad Trends report.

TV ad volumes rise 27%, print grows 26% in H1 2025: Excellent Publicity

New Delhi: India’s advertising market recorded notable shifts across media platforms in the first half of 2025, according to a half-yearly trends report released by Excellent Publicity in collaboration with TAM Media Research, TAM AdEx, and RCS India. Properties and real estate remained the largest advertising category, followed by cars. Maruti Suzuki India topped the list of advertisers, with Jeena Sikho emerging as the most advertised brand. Commercial vehicles showed the most significant growth, with a 24-fold rise in ad spending, reflecting radio’s reach in tier-2 and rural markets.Report shows sectoral shifts with digital spends dropping 8%, while radio revenues increase 10% and category growth led by washing powders and deodorantsTelevision remained the most dominant medium, with ad volumes rising by 27% compared to the same period in 2024. Ad spending increased 64% from 2023 levels. Entertainment, e-commerce, and social media categories together contributed 25.6% of overall ad volumes.Print advertising grew by 26% year-on-year in the first half of 2025. Cars held the largest category share at 8.9%, while retail departmental stores entered the top ten categories for the first time. Maruti Suzuki India led among advertisers, with Allen Career Institute ranking as the most visible brand.

Reclaim Market Share by Moving Ad Spend Upstream

Dealers sticking with local broadcast and OTT are seeing stronger direct leads that close faster and at better margins. Others went radio silent – no ads at all. Some pivoted to direct mail or print, hitting fewer folks at a steeper price. Sure, new-car sales tanked 50%-100% in spots, so dealers figured cutting spend was the only move. But here’s the thing: American car shoppers never hit pause. Online searches for brands kept rolling, and savvy buyers jumped on huge deals as things bounced back with a vengeance. While the market dipped, some dealers stayed in the game, advertising as much as their budgets allowed.Maybe you’ve figured out that chunks of your digital ad spend were kind of wasteful all along? Are you yet reaping the rewards of organic traffic flowing to your site via local TV and streaming video? Have you crunched the numbers on those “direct leads”? They’re the stuff of dreams; our data shows they close at higher rates and rack up bigger grosses. If that’s clicking for you, the next step’s clear. Time to climb up the marketing funnel.While you’re at it, expand your market mindset. Isn’t the whole region your playground now? Ditch the old boundaries and county lines.Related:Industry Voices | Auto Marketing AI: Data Quality is Key

adMarketplace | Native Search Advertising

"It’s been a pleasure to work with a team who are equally passionate in delivering both success and innovation in the search advertising space." ... Sr. Performance Marketing Manager, New Look "adMarketplace is now a fundamental aspect of our broader marketing strategy, having a key role in driving incremental new customers and revenue compared to other core channels."adMarketplace delivers relevant, native search advertising to consumers who skip the SERP. Explore our intent-driven media opportunities on the open web todayConsumers search on a retail site or app and transit to advertiser’s onsite product detail pages.Consumers skip the SERP and transit directly to the advertiser’s site.

Online Advertising Market Forecast and Competitive Analysis Report 2025-2033 Featuring Google, Meta, Amazon, ByteDance, Microsoft, Alibaba, Tencent, Baidu, Snap

Increased use of the internet and ... analysis, video popularity as a content type, programmatic ad buying, and growing digital industrialization of verticals seeking measurable, inexpensive, and targeted marketing solutions are the key drivers of the online advert ... Increased use of the internet and smartphones, rising e-commerce, sophisticated targeting technologies, use of social media, data analysis, video popularity as a content type, programmatic ad buying, and growing digital industrialization of verticals seeking measurable, inexpensive, and targeted marketing solutions are the key drivers of the online advert market.Rising Internet and Smartphone Penetration Increased smartphone and internet usage is among the primary drivers of the expansion of the online advertising market. More than 5.3 billion people, or more than 66% of the world's population, are internet-enabled as of 2024, and almost all of them use mobile phones.With most web traffic now coming from mobile phones, marketers are turning their gaze toward digital and mobile media. This transformation is improving data-driven strategies, increasing engagement, and ultimately fueling the global internet ad market's explosive growth.Expansion of E-commerce The growth of the internet is highly reliant on e-commerce growth. Advertisers are shifting their investment to target consumers on retail websites, marketplaces, and mobile apps - the very place where customers actually purchase most - because more and more shoppers are online.

Top Advertising Markets - Outdoor Advertising Experts - Matrix Media Services

We have listed the top 100 advertising markets in the U.S. below. What makes them top advertising markets? Population, mostly. In these markets, your advertising message will reach more consumers than other, more rural areas.

City Market Weekly Ad (9/10/25 – 9/16/25) Preview!

City Market Weekly Ad and Ad Preview ✳️! See the current and upcoming ✳️ City Market sales ad! Get ready for the new City Market Specials! Scroll to see the current ad! Get The Early City Market Ad Sent To Your Email (CLICK HERE) !The sales are separated into categories so that it is easy to tell if the product you are looking for in the City Market sales this week are on sale or not. No matter what product you want to buy, make sure you check next week's City Market ad to see if it is on sale so that you never overspend.View the full ✳️ City Market Weekly Ad for this week and the City Market Ad next week!Use the left and right arrows to navigate through all of the pages of the City Market weekly ad circular.

Forecast: Retail media to capture 20% of global ad revenue by 2030 | Advanced Television

The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. “As with other digital advertising transformations, retail media represents a major opportunity for media companies to diversify revenue streams. This trend aligns with our broader research showing the advertising video market is set to reach $400 billion by 2028.”Retail media networks are platforms that enable brands to advertise on retailers’ digital properties while leveraging first-party customer data. These platforms are gaining traction as traditional advertising channels face mounting challenges from data privacy regulations and the deprecation of third-party cookies.These findings, along with Omdia’s latest insights into the future of advertising and media, will be presented at IBC2025, where Omdia returns as the Official Research Partner for the third consecutive year.“The retail media landscape is experiencing unprecedented expansion as retailers recognise the substantial revenue potential of their customer data and digital real estate,” commented Maria Rua Aguete, Senior Research Director at Omdia. “With projections showing retail media capturing one-fifth of all advertising spend by the end of this decade, we’re witnessing a fundamental shift in the advertising ecosystem.”

AdTech Market to Reach US$1,499.7B by 2031 | Top AdTech Players: Google, Adobe, Amazon, Facebook, Microsoft

By uncovering the driving forces, market dynamics, and disruptive trends shaping the industry's future, the study equips stakeholders with actionable insights to navigate an increasingly dynamic and competitive environment. 📌 Download your Sample Report Instantly - Corporate Email ID required for priority access:- https://datamintelligence.com/download-sample/adtech... By uncovering the driving forces, market dynamics, and disruptive trends shaping the industry's future, the study equips stakeholders with actionable insights to navigate an increasingly dynamic and competitive environment. 📌 Download your Sample Report Instantly - Corporate Email ID required for priority access:- https://datamintelligence.com/download-sample/adtech-market?rk ☛ AdTech Market Dynamics and Drivers Programmatic Advertising: The shift towards automated, real-time bidding for ad inventory has streamlined the ad buying process, increasing efficiency and targeting precision.Artificial Intelligence and Machine Learning: AI and ML technologies are being integrated into AdTech solutions to optimize ad placements, predict consumer actions, and enhance campaign performance. Regulatory Environment: Ongoing antitrust scrutiny, particularly in the U.S. and EU, is prompting major players like Google to reconsider their market strategies, potentially leading to a more competitive landscape.The Electric Propulsion Satellite Market takes center stage in DataM Intelligence's latest in-depth analysis, where expert researchers apply advanced analytics and strategic foresight to deliver unmatched market intelligence. This comprehensive report offers a detailed examination of ... AdTech Market Outlook According to the report by Expert Market Research (EMR), the global AdTech market size attained a value of USD 565.40 Billion in 2024.Aided by the increasing shift toward digital advertising, advancements in data analytics, and the growing need for more targeted and personalized marketing, the market is projected to further grow at a CAGR of 8.60% between 2025 and 2034, reaching a value of USD 1290.19 Billion ... Trackadero is excited to announce its official launch as a new global advertising technology company.

ADWEEK

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability. ... Marketing ... A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability. ... Marketing Vanguard: ADWEEK x MiniMBA Brings Mark Ritson's Masterclass to U.S.Adam: Scott and Brody Face Off in WhatsApp’s Group Chat Test ... Empty Shelves, Unique Products, Boycotts: What Target’s New CEO Must Fix to Turn the Company Around ... Criteo vs. the Upstarts: A Retail Media Showdown ... Publishers vs. the Answer Engine Era ... Two major affiliate marketing platforms are eyeing becoming one-stop shopping and social destinations.READ FULL STORY >How marketers can meet consumers at every stage of the AI adoption curve.Marketing Vanguard: Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit More ADWEEK Podcasts

China now owns 20% of global ad market

The world's top ad sellers include TikTok-owner ByteDance, and Alibaba. Catch up quick: The growth of China's economy and middle class over the past decade laid the foundation for the country's rapid ad expansion. But its mobile-first internet culture accelerated its dominance. Chinese tech firms have been innovating for the smartphone "to an even greater and faster degree than in other markets that went through a desktop phase first," said Kate Scott-Dawkins, the global president of business intelligence at WPP Media, who authored the report.Social and entertainment apps like TikTok have supercharged their ad businesses by expanding their live shopping and e-commerce features. Chinese platforms like TikTok and Temu are rapidly scaling in Western markets.China's booming digital economy has boosted its share of the global ad market, challenging the United States' long reign as the world's largest ad market.China's 20% share of the global ad market is now greater than the country's share of global GDP, according to WPP Media.

The latest Marketing, Advertising, Digital & Media news | The Drum

Top Picks Miami Focus Tindall on ... Goodwin Ad of the Day The Drum Podcast World Creative Rankings Ones to Watch The Drum TV AI for Drummies Awards Case Studies ... Not all data is created equal. Learn how to build smarter, more responsible strategies that unlock performance, earn trust and make every data point count. ... Marketing science is ... Top Picks Miami Focus Tindall on Effectiveness Exit Right Retail Media for Drummies Tom Goodwin Ad of the Day The Drum Podcast World Creative Rankings Ones to Watch The Drum TV AI for Drummies Awards Case Studies ... Not all data is created equal. Learn how to build smarter, more responsible strategies that unlock performance, earn trust and make every data point count. ... Marketing science is the study of marketing laws and principles that don’t guarantee outcomes but load the dice in your favor.The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.Opinion Freud, Mother and a splat of gull poo. Why these funny Ikea ads workOur rules have long required ads to be socially responsible, and our guidance advises against portraying unhealthily thin-looking body shapes as glamorous, desirable or aspirational.

Ad spend at the world's largest ad markets 2024 | Statista

It is projected that Japan will be the third largest ad market in 2024, with a total advertising expenditure of nearly 60 billion U.S. Zenith. (June 8, 2022). Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars) [Graph]. In Statista.Zenith. "Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars)." Chart. June 8, 2022. Statista. Accessed September 15, 2024.Zenith. (2022). Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 15, 2024.Zenith. "Advertising Spending in The World's Largest Ad Markets in 2024 (in Billion U.S.

India’s ad market shifts, without a clear winner | Advertising | Campaign India

From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging. From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 · The first half of 2025 has seen India’s advertising economy tilt in unexpected directions, with television holding its ground, print regaining traction, radio deepening its local footprint, and digital accelerating precision-led growth.Maruti Suzuki India again topped the advertiser list, while Allen Career Institute was the most visible brand. Two-wheelers posted the strongest growth, up 31%, indicating that advertisers are again viewing print as a trusted medium, particularly in inner and suburban markets where newspaper readership continues to be sticky.The mid-year data underscores a fragmented but evolving marketplace. Television continues to deliver mass reach, but the pace of digital adoption suggests a deeper reallocation of budgets toward programmatic and measurable formats.Radio’s resilience highlights the strategic importance of regional penetration, while print’s rebound shows advertisers are still willing to invest in credibility and familiarity. Dalal’s observation that each medium is now being defined by its unique strengths points to a broader shift: marketers are moving away from platform-versus-platform debates and instead working to optimise portfolios that balance reach, trust, and precision.

AdTech Market Is Booming So Rapidly | Major Giants Google, Meta, Amazon Ads, The Trade Desk, Adobe

Press release - HTF Market Intelligence Consulting Private Limited - AdTech Market Is Booming So Rapidly | Major Giants Google, Meta, Amazon Ads, The Trade Desk, Adobe - published on openPR.com HTF MI just released the Global AdTech Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2032. The marketization process is being accelerated by the market study's segmentation by important regions.The market is currently expanding its reach. Major Giants in AdTech Market are: Google, Meta, Amazon Ads, The Trade Desk, Adobe, Oracle, Salesforce, AppNexus, Verizon Media, Criteo, PubMatic, Magnite, Taboola, Outbrain, MediaMath, Adform, InMobi, StackAdapt, LiveRamp, Xandr Request PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart)👉 https://www.htfmarketintelligence.com/sample-report/global-adtech-market?utm_source=Nilesh_OpenPR&utm_id=Nilesh HTF Market Intelligence projects that the global AdTech market will expand at a CAGR of 15.6% from 2025 to 2032, from USD 122.6 Billion in 2025 to USD 385.4 Billion by 2032.Our Report Covers the Following Important Topics: By Type: Programmatic advertising, Search advertising, Social media advertising, Display advertising, Video advertising By Application: Retail, E-commerce, Media & entertainment, Financial services, Automotive The AdTech market encompasses technologies and platforms used to manage, deliver, and analyze digital advertising campaigns.It includes tools for programmatic buying, ad targeting, performance measurement, and content optimization. AdTech solutions help advertisers reach audiences efficiently across devices and channels while maximizing return on investment. With rapid digitalization and data-driven marketing strategies, AdTech is transforming how brands engage consumers.